Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data and lead to costly errors in judgment. Clayton Christensen and his research partners Scott D. Anthony and Erik A. Roth present a groundbreaking framework for predicting outcomes in the evolution of any industry. Seeing What’s Next offers a practical, three-part model that helps decision-makers spot the signals of industry change, determine the outcome of competitive battles, and assess whether a firm’s actions will ensure or threaten future success. Through in-depth case studies of industries from aviation to health care, the authors illustrate the predictive power of innovation theory in action.

“For leaders, investors, and analysts, Seeing What’s Next offers practical diagnostic tools, remedies, and poignant examples for achieving success, whether you are attacking or defending.”

Alan Spoon
Managing General Partner, Polaris Ventures