The Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators

The Innovators DNA
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Book Description

In The Innovator’s DNA, authors Jeffrey Dyer, Hal Gregersen, and Clayton Christensen build on what we know about disruptive innovation to show how individuals can develop the skills necessary to move progressively from idea to impact.  By identifying behaviors of the world’s best innovators—from leaders at Amazon and Apple to those at Google, Skype, and Virgin Group—the authors outline specific skills that distinguish innovative entrepreneurs and executives from ordinary managers and explain how to generate ideas, collaborate to implement them, and build innovation skills throughout the organization to result in a competitive edge.  Practical and provocative, The Innovator’s DNA is an essential resource for individuals and teams who want to strengthen their innovative prowess.

Featured Review

“Businesses worldwide have been guided and influenced by The Innovator’s Dilemma and The Innovator’s Solution. Now The Innovator’s DNA shows where it all starts. This book gives you the fundamental building blocks for becoming more innovative and changing the world. One of the most important books to come out this year, and one that will remain pivotal reading for years to come.”

Marc Benioff
Chairman and CEO,; author, Behind the Cloud